What is structured data and why do I need it?
Sep 19, 2019 12:13 pm
"Structured Data" is a standardized format for presenting the search engine crawlers with additional information about a...
Successful website pages and stand alone landing pages have in common
Sep 15, 2019 9:05 pm
...a simple clear message - answering the "what's in it for me" question in the first two seconds...
Getting Started With Google PPC Ads.
Sep 12, 2019 5:13 pm
The first question clients ask is, How much does each click cost?  This requires a complex answer with many variables....
Do I need SSL if I am not selling things?
Aug 13, 2019 11:13 am
The short answer is yes.   In July of 2018, Google Chrome started labeling websites "Not Secure" if they were not usi...
Find your AMP pages in the Google AMP cache
Aug 4, 2019 9:56 pm
When you have AMP pages in the Google AMP cache you should link directly to them from your Ads and other places in order...
Why do I need landing pages?
Apr 9, 2019 1:18 pm
Unlike your website, which tells your company's complete story, a landing page delivers a singular, focused "what's in i...