...a simple clear message - answering the "what's in it for me" question in the first two seconds
...a positive user experience on a mobile device - speed, easy to read, navigate and interact.
...a clear call to action.
When planning and building a website you must:
...first answer the question, "what constitutes success?"
...develop a list of search phrases, "keywords" you think people will use to find your website.
...try your search terms and study your competitor's websites, your site only needs to be a little better.
...develop quality, original content, to impress the Google robot and encourage human visitors to share.
...create a strategy for promoting your website and include monitoring tools to measure your progress.
Maintaining a successful website:
...create fresh new content on a regular basis.
...monitor traffic trends and visitor interaction, making website improvements as needed.
...review your competitor's websites and search position results.
...establish a social media presence and make regular postings.