What is bounce rate?
Strategy / Nov 9th, 2019 2:30 pm     A+ | a-
Anyone who owns a website has heard the term “bounce rate”, but what does it really mean? According to Google, it’s the number of one-page view sessions, for a given page, divided by the total number of sessions where that page was viewed. If you have 10 single page view sessions out of a total of 100 sessions, you will have a 10% bounce rate.  

What is a reasonable bounce rate?

 What if your website only has one simple information page with no call to action, no opportunity for the visitor to engage by clicking a button or selecting a navigation link, then you will have 100% bounce rate because there is nothing else for the visitor to do during the session. If it’s a page with interesting content, with a “read more” link with a very high bounce rate, you may have a problem, because you did not entice the user to click the read more link, hence no engagement.

Will a high bounce rate affect my ranking?

A common question I hear from clients is, “will a high bounce rate affect my page ranking with Google?” Google says no but I suspect it may be true when a visitor o arrives at your page by clicking on a Google search result, then immediately hits the back arrow to select a different search result link, Google will take note and consider it when deciding your ranking. It’s logical to assume this because Google is highly focused on user experience. The experience of Google’s user.

How do I improve my bounce rate?

Deliver quality content that promotes visitor engagement. Carefully craft your page titles and descriptions to reflect the actual content of the page so when your link is selected in Google’s search results the visitor will be presented with the content they expect.

What effect does page loading speed have on bounce rate?

This is a critical item. Mobile visitors have little patience waiting for a page to load. In fact, 53% of your mobile visitors will abandon your page if it's not loaded within 3 seconds. If they give up by hitting the back arrow and select some other search result, Google will take note and consider this when ranking your pages. When someone abandons your page before it loads, that’s considered as a one-page view session. You may want to let Google test your page loading, especially if your visitors are arriving via pay-per-click advertising.
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