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What is a Landing Page? Why do I need one?
Strategy / Jan 15th, 2020 3:22 pm     A+ | a-

What is a landing page? 

It's a, very fast loading, single-page website focused on one subject with a positive call to action. Its the destination for an advertising link or a search result click. A landing page continues the story started in your ad or a Google search result, concluding with a call to action that represents the next logical step, in a sales process or idea sharing strategy.

Why do I need one?

You absolutely need one if you are buying Pay-Per-Click ads and directing the clicks to a typical WordPress website where pages take 6 to 8 seconds to load. 

60% of web activity is from mobile phones
and 53% of mobile users will not even
wait 3 seconds for a page to load.

The above Google statics tell us that only half the clicks you are paying for result in the visitor seeing your message, making the effective cost of pay-per-click advertising double.

Many small business owners simply turn over the PPC advertising to Google

Google does a nice job of writing the ad and linking the click to the home page on your website. You have traffic to your website, some visitors abandon your page before it loads and others wonder why they are on the home page of your website and what they should do next. With a dedicated landing page you can continue the story started in your ad and conclude it with a logical conclusion, or call to action, without the distraction of navigation links and other front page content. "Less is more" when it comes to landing pages.

How much does a landing page cost?

Typically between $300 and $800. Landing pages built with Google's Accelerated Mobile Page, technology usually load in less than two seconds, solving the page abandonment problem associated with mobile users and platformed based websites such as WordPress. 

In today's mobile-centric world it is necessary to create your website content for mobile viewers with a short attention span. Short paragraphs (50 words) and headlines (10 words), like this page.

Learn more about AMP landing pages and let Google test your website.

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